Building strong relationships and industry experts is a fantastic way to generate leads and generate positive word of mouth – a good business development agency will have all the tools to generate those all-important leads, but also rely on business owners and their teams to guide the process. understand to find the greatest benefit. These steps will help you understand what influencer marketing is all about, reaching out to the key people who influence your potential customers’ purchasing decisions.
Step 1: Understand who the main actors are
To target the right influencers, it’s important to know who is most involved: ask speakers at industry events, authors of articles for major magazines and blogs, or particularly well-known authors or content creators. While it may not be easy to start a meaningful conversation with these influencers at first, the following steps can help open up channels and start a regular dialogue process.
Step 2 – Examine, Examine, Examine
Now that you’ve identified the key players, it’s time to do as much research as possible: research who they are, what they do, and what they specialize in. Research the companies they currently work for or have worked for in the past, as well as their customers and consumers; this not only helps you identify if they are the right influencers to follow but also helps with the shortlisting process. and compiling a list. what to consider when making contact.
Step 3 – Get involved and be relevant
You have now created your influencer list and verified its relevance. So the next step is to engage with them, and this is where relevance matters. These industry influencers receive hundreds, sometimes thousands, of emails a day, all with the same themes and structures and can be hard to distinguish from one another, and this is where research will come in handy, do a little due diligence and identify interests. Unique or niche that others haven’t had before, it really opens the door where other people trying to communicate might be missing, shifting the scope from something lost in the noise to something interesting and new.
Step 4 – Repeat as needed
Once you’ve found a formula for maximizing your influencers’ outreach potential and the results you achieve, it’s time to repeat the process with as many big names in each workspace as you need. While this takes a lot of work and preparation, when you get the results, you get a much bigger platform to work on, and it also creates fantastic business development opportunities.
